There are some, who, from the moment Barack Obama announced his candidacy for President, right up to this present moment have accused him of being a political light weight, lacking both experience and skill. However I'm starting to wonder if the exact opposite might be true. That perhaps Obama is one of the most deft political strategists we've seen in some time.
A few years ago I came across a book titled,
The 48 Laws Of Power. It's written by Robert Greene and in it,
Greene uses anecdotes from historical figures such as Louis XIV, Talleyrand, Otto von Bismarck, Catherine the Great, Mao Zedong, Haile Selassie and various con artists in order to illustrate real-world application of the 48 rules. Greene's modern courtship theory was inspired by the writings of Baltasar Gracian and Niccolò Machiavelli.[citation needed] Greene also often uses an amoral approach, mimicking Machiavellian language, leaving the reader to weigh the ethical implications of the laws.
In my opinion it is singularly brilliant, and if one wishes to better understand the games people play, it is an excellent book to have to hand.
When I began this article I had only been intending to talk about President Obama, and one specific law, but as I was reviewing them, it quickly became apparent that he actually is in accordance with a great many of them.
So I've decided to go through them in the order they appear in the book, and briefly discuss the ways that I perceive Obama using each law. Or in a rare few cases ways he seems to have run afoul of a law.
Law 2: Never put too Much Trust in Friends, Learn how to use EnemiesBe wary of friends-they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.
This is exactly what Obama did with his "team of rivals" most notably Hillary Clinton. It is also part of why he continues to reach out selectively to Republicans. And the Democrats within Congress have certainly proven the truth of this law given some of the ways that they have tried to slow or derail the agenda of a president from their own party.
Law 3: Conceal your IntentionsKeep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelope them in enough smoke, and by the time they realize your intentions, it will be too late.
This one is for all the people who complain about Obama being too vague. Now while I do not believe he is using this law for sinister ends, I do believe that he is using it to help get his agenda off and running, and taking the time to explain the hows and whys of every piece would only slow things down considerably.
Law 4: Always Say Less than NecessaryWhen you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
This is one that quite frankly he could stand to work on a little. While he is a very engaging speaker, I cannot deny that he is a touch long winded at times.
Law 5: So Much Depends on Reputation – Guard it with your LifeReputation is the cornerstone of power. Through reputation alone you can intimidate and win; once you slip, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
Obama, as we all did, witnessed his predecessor turned into not merely a laughing stock but an accused war criminal because of his failure to protect his reputation properly. This, I suspect is why he has been so vocal about "transparency and accountability", knowing that is one of the key things that the prior administration was lambasted for a lack of.
Law 6: Court Attention at all CostEverything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.
There was a time when merely being President was enough. But that was in the days when the government had a monopoly on the media, that quite frankly they do not enjoy today. As a result it is necessary for Obama to maintain a higher profile than his predecessors. Hence his decision to appear on The Tonight Show, something that no sitting President before has done.
Law 7: Get others to do the Work for you, but Always Take the CreditUse the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.
This is exactly what Obama did when he told Congress to write up the stimulus bill, and then he went around trumpeting it as if he had hand crafted it himself.
Law 8: Make other People come to you – use Bait if NecessaryWhen you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains – then attack. You hold the cards.
Obama was in complete accordance with this law when through his chief of staff Rahm Emanuel he called Rush Limbaugh the leader of the Republican party. It's kept the GOP in disarray ever since.
Law 9: Win through your Actions, Never through ArgumentAny momentary triumph you think gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.
This was the law I was originally intending to write about, in relation to the outrage over AIG and bonuses. I'm honestly wondering if after the resistance from both Republicans and Democrats to putting language in the stimulus bill that would have reduced bonuses greatly, if Obama, working through his secretary of the treasury Tim Geightner didn't have the provision removed, and then just sat back and waited for exactly this to happen. Resulting in public outcry that now empowers him to act with no fear of obstruction. Whereas if he had tried to keep the provision in, there would have been endless debate that would have only slowed down the entire process.
Law 10: Infection; Avoid the Unhappy and UnluckyYou can die from someone else’s misery – emotional states are as infectious as disease. You may feel you are helping the drowning man but you are only precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.
This is one frankly that Obama seems to still be struggling with. Frankly he is sometimes a bit to slow to cut loose people who have become toxic to his reputation and cause.
Law 13: When Asking for Help, Appeal to People’s Self-Interest, Never to their Mercy or GratitudeIf you need to turn to an ally for help, do not bother to remind him of your past assistance and good deeds. He will find a way to ignore you. Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion. He will respond enthusiastically when he sees something to be gained for himself.
Notice how almost all of the work to get populist support for the stimulus package and other parts of his agenda have been loudly stated in terms of what they will do for the people.
Law 16: Use Absence to Increase Respect and HonorToo much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity.
This is one I'm hoping he starts practicing like right now. I mean I like the man and even I'm sick of seeing him everywhere seemingly at once.
Law 18: Do Not Build Fortresses to Protect Yourself – Isolation is DangerousThe world is dangerous and enemies are everywhere – everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from – it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people find allies, mingle. You are shielded from your enemies by the crowd.
This law is another cornerstone of Obama's style as President. To counter the way that Bush hid behind his staff, Obama is making certain that he is, as much as any President can be, accessible to more than just Washington insiders.
Law 27: Play on People’s Need to Believe to Create a Cultlike FollowingPeople have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
And if there is ever a revised and updated version of The 48 Laws Of Power, Obama's presidential campaign will be the cited classic example of this law.
Law 28:Enter Action with BoldnessIf you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.
The way Obama has pursued most of agenda, has been in perfect harmony with this law.
Law 45:Preach the Need for Change, but Never Reform too much at OnceEveryone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.
This one has been the hardest on the true believers who thought that Obama was going to be the progressive savior. However, I think this may be for the best because frankly if he was too progressive he'd run the risk of spending so much time fighting that he'd get nothing lasting accomplished.
Well that's just a small sampling of the various Laws Of Power from the book. Quite frankly I could have written much more, but I think you get the point. Rather than being politically naive and unsophisticated, quite the opposite is true. Obama may perhaps be one of the most deft and canny politicians this country has seen in a long time. And if he's able to use the art of politics to help rescue this country from the actions of practically all the presidents going back as far as Lyndon Johnson then we may yet have cause to give thanks.